Academic Growth Hacker & Business Analyst

60 ECTS - 2 Terms

Growth Hacking is a methodology and data-driven process of rapid experimentation across all marketing channels. It goes far beyond customer acquisition by exploring and testing growth strategies along the whole funnel of a business.
Shape your future career and become a Growth Hacker!

Become a Certified Growth Hacker in 2 Terms

Learn how to collect and analyze data, how to run growth experiments and the tools involved and apply your new skills in real-life projects.

WHY THIS PROGRAM

  • Mix technological know-how with business goals
  • Understand data and how to make use of it
  • Develop your career in Growth Hacking
  • Receive certificates from Google, HubSpot & others
  • Work on real-life projects
  • Apply your skills in a professional setting

HARD FACTS

Next start: TBD

  • Diploma: “Academic Growth Hacker and Business Analyst”
  • Language: English
  • Format: The lectures take place 3 times per week in term 1, and once per week in addition to the mandatory work experience in term 2.
  • Academic Director: Adrian Zettl-Singh, MBus, MJourn
  • Target group: People with an educational and/or a professional background in Marketing, Advertising or IT who want to deepen their knowledge.
  • Participation Fee: EUR 2,500 – per term

REQUIREMENTS

With an academic degree: min. 6 months of work experience

Without an academic degree: min. 2 years of work experience

APPLICATION

  • Step 1: Fill out the online form at thegrowthbase.com
  • Step 2: Send your CV, cover letter & degree certificates
  • Step 3: Personal interview
  • Step 4: Admission decision

CURRICULUM

6 courses

TERM 1

DATA COLLECTION & ANALYTICS

7 ECTS

  • Lean Analytics
  • Google Analytics
  • Data Collection & Analytics Tools
  • Funnel Marketing
  • Customer Journey
  • Competitor Analysis

CONVERSION RATE OPTIMIZATION

6 ECTS

  • Behavioural Psychology
  • Landing page creation
  • Customer Journeys
  • Branding for Growth
  • Pricing Strategies

PROGRAMMING

8 ECTS

  • Basics of Programming
  • Introduction to HTML & CSS
  • Basics of JavaScript & jQuery
  • WordPress
  • Google Tag Manager

ADVERTISING & CUSTOMER ACQUISITION

9 ECTS

  • Acquisition channels
  • CRO Tools
  • Marketing Automation
  • SEO
  • Content & Viral Marketing
  • Facebook Ads
  • Sales Funnels

TERM 2

DEEP-DIVE into GROWTH HACKING

15 ECTS

GROWTH HACKING IN PRACTICE

15 ECTS
part-time

Apply now to become a growth hacker

The admission decision will be taken after a personal interview, get ready!

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