How to become a Growth Hacker in 12 weeks

Melanie Vollert

By Melanie Vollert

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Books to read to become a Growth Hacker

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Becoming a Growth Hacker in 12 weeks

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I’ll be honest, you won’t become the second Sean Ellis in only a few weeks. You also won’t make your idea grow to a multiple million dollar business overnight.

But:

You will have the mindset of a Growth Hacker and the knowhow of a marketing expert in a couple of weeks if you follow these 4 tips.

 

Before we start, you should know that we assume you already know what Growth Hacking is and what differentiates a Growth Hacker from a Digital Marketer. If not, read this first.

 

But let’s not waste any more time! Let’s get started!

 

Educate yourself
Every digital field like marketing, development or design can be learned by oneself. There are enough books, blog posts, videos and podcast out there to do that. In our former post “5 must-read books to become a Growth Hacker” we already gave you a variety of books to start exploring the world of Growth Hacking. But, if you are tired of switching around between blog posts, we strongly recommend you read the books Hacking Growth – to get your mindset right, Lean Analytics – to explain to you how analytics is done these days and 100 days of growth for you to learn Growth Hacking strategies from the big ones.

However, it’s not enough to read these books.

Sorry.

The digital world is constantly changing and therefore you also have to stay up to date. That means, you should do daily read-ups and follow news on Growth Hacking topics like SEO, Social Media, Performance, Content, Referral, etc. At TheGrowthbase we use feedly.com to get daily news about these topics – Might be worth a shot!

You might ask yourself why you have to cover so many topics in your research?
Remember, Growth Hackers are t-shaped. It’s important to have basic knowledge in all fields of marketing or you won’t be able to combine Growth Hacks.

Imagine: You have THE idea of the year. It’s a combination of programming, content and referral, but you have no clue how to do it and how much effort it is going to be. You would have to ask around for answers, which again costs time and money. If you, though, have a basic understanding of these topics, you can estimate and plan everything on your own – Or, best case: You might be able to implement it yourself.

 

Estimated effort: 1-2 hours every day

 

Test, Track & Measure
In the digital business you can’t do a lot of damage – Either you can change whatever you’ve created immediately or delete it in the worst case.
Don’t get me wrong. Don’t publish nonsense. Don’t create nonsense to begin with!
What we mean is: If you want to do something and you truly believe it is good and will have a positive impact, don’t wait for someone else to do it. Don’t think twice about it. Just do it.

Worst case, you’ll lose some time and money – Best case, you earn a ton of insights and gain experience, maybe you’ll even find the right way to achieve your goals.

At TheGrowthbase we follow a motto: A good plan violently executed now is better than a perfect plan tomorrow.

 

In short: Just do it! Try your ideas and test the hack out of it. But please, don’t forget to track!


Tracking sounds logical but can’t always be taken for granted.
That is one of the main differences to digital marketers: Usually they only cover basic numbers like Facebook likes, page views, time spent, google rank, Instagram follower, cost per click and cost per conversion – using just any tools the platform offers.

But it is important to dig deeper.

You need to extend your tracking tools or combine them: Only using the analytics your tools platforms provide is usually not enough.

Example: Google Analytics is a powerful tool. But only if configured correctly, otherwise it will only cover basic numbers.

 

Let’s say you have two buttons on your website. These two buttons are links to your app on the store – basically, your conversions on your website. Google Analytics tracks the amount of visitors, time spent and even which funnel your users came from. But if you don’t configure so called goals for these buttons, Google Analytics doesn’t know when a conversion happened: Without this configuration, you’ll never know whether your page is successful.  The only thing you’ll know is whether people like it/spend time on it, if they bounce around or read your blog posts. 

That’s why you must go through your entire tracking process in thought prior to starting your experiment.

  • What do you want to find out with your test?
  • What is your goal?
  • What exact numbers do you need to see whether your goal has been achieved?
  • Did you set everything up correctly?

 

If you can answer all your questions, you are ready to go – Enjoy yourself!

 

Estimated effort: 2-3 experiments until you are confident enough

 

Join a Growth Hacking Group on Facebook or LinkedIn
Another possibility to become a Growth Hacker in 12 weeks is to join Growth Hacking communities – on- and offline. Usually these communities share their insight and give regular talks about Growth Hacking topics.  We only suggest you do so when you already are a senior marketing manager, though – Otherwise you won’t remotely know what people are talking about.

 

Here are some groups you can check out:

https://www.facebook.com/GrowthHackersVienna/
https://www.facebook.com/groups/trafficandcopy/about/
https://www.facebook.com/groups/futureonlinemarketing/about/
https://www.facebook.com/groups/growthmarketers/?_rdc=1&_rdr
https://www.linkedin.com/groups/2877/profile
https://www.linkedin.com/groups/4847418/profile

 

Estimated effort: 1-2 hours every day

 

Attend a Growth Hacking Course
If you don’t have the time or the energy to teach yourself Growth Hacking or simply want professionals to teach you, you should attend a Growth Hacking course.

These course may be a bit pricey but it will be the most efficient way to become a Growth Hacker by far.

 

Some courses that might be interesting for you:

 

Here are some must-haves for a Growth Hacking course:

  • Real experts: Try to find out who your teachers will be and find them on LinkedIn. Only people with more than 2 years of experience should be teaching Growth Hacking.
  • Certification: After the course you should have a certificate or some other proof of your success.
  • Real-life projects: How else should you learn your future job if you are not actually doing it?
  • Community: Well, it’s not a must-have, but a course with some sort of community can help you with finding a job in the field.

 

Estimated effort: depending on the course

Melanie Vollert

By Melanie Vollert

Recent posts

Books to read to become a Growth Hacker

Be the first who receives upcoming Growth Hacking news...

Read More

Becoming a Growth Hacker in 12 weeks

Be the first who receives upcoming Growth Hacking news...

Read More

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