Growth hacking Infographic

Growth Hacking

Growth Hacking is a methodology and data-driven process of rapid experimentation across all marketing channels.
It goes far beyond customer acquisition by exploring and testing growth strategies along the whole funnel of a business.

“A growth hacker is a person whose true north is growth.
Everything they do is scrutinized by its potential impact on scalable growth.” – Sean Ellis

The Process

Growth Hacking is not a separate entity from digital marketing. They share the same channels but Growth Hackers focus on all parts of the funnel.

The marketing approach and process can change in each project, but mostly it deals with the first two parts of the funnel, which are Awareness and Acquisition. In Growth Hacking, you ensure that the user goes through a clear and defined funnel that represents the whole customer journey.

A marketer might focus on promoting a product, whereas a Growth Hacker uses a mix of creativity and analytics with the goal to grow a business.
See what this mean for your business: check our solutions!

The Growth Hacking Process
growth Hacking funnel vs Marketing funnel

Differences with Marketing

Many marketing teams work with growth tools and channels but run their campaigns based on intuitions rather than a particular process.

In Growth Hacking, one needs to follow a defined process in order to know what actions need to be taken when, how and why. It is also important to only spend money in areas that are proven to have worked, rather than investing the entire budget on experiments that may fail.

It’s the right ratio between creativity and science, experiments and analysis of results. Therefore,  a process is needed. A system for tracking and reporting your results. And it’s a never-ending process. You can always improve!

It's Scientific but Creative

How can something be creative yet scientific at the same time?
Effective Growth Hacking combines a great variety of skills and tools. Since there is no patented recipe for success, you need to proof creative handling of a huge amount of information while using the individually right mix of your tools to draft up a fitting marketing experiment.

There is no space for assumptions in Growth Hacking, but you may find the right initial experiment when listening to your intuition – get creative!

Growth Hackers are creative scientists

Our Solutions

AGENCY

FOR AGENCIES

We offer startup-friendly growth hacking services. Different companies have different needs, that is why the offer can be adapted to each individual client.

EDUCATION

CERTIFIED GROWTH HACKER

Do you want to become a Growth Hacker? Find out about our educational Growth Hacking programs for private students and startups/companies

Agency

We offer startup-friendly growth hacking services. Different companies have different needs, that is why the offer can be adapted to each individual client.

Education

Do you want to become a Growth Hacker? Find out about our educational Growth Hacking programs for private students and startups/companies

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