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Growth Hacking means trying out different variations of similar marketing measures while relying heavily on data – Data that is provided by clients, but also data acquired through analyzing the experiments. This puts Growth Hacking experts in the position to constantly adapt campaigns to the optimum and finding the most effective one for a company to utilize in each channel. This is mainly possible due to the broad skill-set the typical Growth Hacker (described in detail in our Blog Post about Growth Hackers) can call their own: Combining creative skills with technological capabilities and the famous analytical mind.
But not only are we scientists, at heart we are pirates – After all we focus on AAARRR, Awareness, Acquisition, Activation, Retention, Referral and Revenue, which, as you know, are the stages of the Growth Funnel.
Growth Hacking means going through the process of experimentation, data analysis and adaptation on every stage of the funnel to improve customer experience on every step of the ladder, be it the stage in which the customer is not yet aware of the product at all, the purchase or the stage of building customer retention – this is the only way to generate sustainable, long-term growth.
So, to sum it up, what is Growth Hacking?
Growth Hacking is marketing that is specifically tailored around growing a company’s customer base and is often found among start-ups. Not only does it combine a lot of trades usually found in various departments but also looks at the entirety of the funnel and works on each and every stage by optimizing customer experience through various projects with the intent of improving marketing measures more and more.
So, let’s be real, doesn’t that sound tempting to learn?
So go ahead and become a master of Growth Hacking, for example through our blog post on how to become a Growth Hacker or – even better – joining our 12 week Growth Hacking Academy and soon you might lead a start-up to global success yourself.